This Privacy Policy explains how Stylera.co.uk ("Stylera," "we," "us," or "our") collects, uses, and protects your personal information when you visit and use our website. We are an affiliate website, meaning we provide links to third-party retailers, and we earn a commission on purchases made through these links.
1. Information We Collect
We collect different types of information from and about you, depending on how you interact with our website:
Information You Provide Directly:
Contact Information: When you use our contact form, we collect your name and email address.
Voluntary Personal Details: If you choose to provide them, you may submit details about your physical traits or personal preferences (e.g., size, style preferences) through features on our site. This information is entirely optional and is used solely to enhance your experience on Stylera.co.uk by helping us recommend clothing and goods that may be a better match for you.
Information Collected Automatically (Cookies and Tracking Technologies):
Cookies: We use cookies to operate and improve our website, remember your preferences, and enable affiliate tracking. Cookies are small data files stored on your device. We will be implementing a cookie consent process to allow you to manage your preferences.
Google Analytics: We use Google Analytics to understand how visitors use our site, which helps us improve its design and content. Google Analytics collects anonymous data such as pages viewed, time spent on pages, and navigation paths. This data helps us analyze website traffic and user behavior. We do not track or log your IP address or collect specific device information that could directly identify you through Google Analytics.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve Stylera.co.uk and provide you with a seamless Browse experience.
- To respond to your inquiries and provide customer support when you use our contact form.
- To personalize your experience on our website by recommending clothing and goods that align with the personal details and physical traits you've voluntarily provided.
- To analyze website usage and trends to enhance our content, features, and overall user experience.
- To facilitate affiliate tracking, allowing us to earn commissions when you make purchases through our links.
- To comply with legal obligations and protect our rights.
3. How We Share Your Information
We value your privacy and do not sell, rent, or trade your personal information to third parties.
Affiliate Partners: When you click on an affiliate link on Stylera.co.uk and are redirected to a third-party retailer's website, certain anonymous or aggregated data (such as a unique click ID) may be shared with that retailer to enable the tracking of your purchase for commission purposes. We do not share your personal details (like your name, email, or physical traits you've provided) directly with our affiliate partners.
Service Providers: We use third-party service providers to help us operate our website:
- Firebase (Google): We use Firebase for hosting and data storage.
- Mailchimp: If you opt-in to our newsletter or other communications, your email address and any associated preferences will be managed by Mailchimp.
- Google Analytics: As mentioned above, Google collects and processes anonymized usage data on our behalf for analytics purposes.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
4. Data Storage and Security
Your data is stored securely with our service providers, Firebase and Mailchimp. We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission or electronic storage is entirely secure, so we cannot guarantee absolute security.
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
5. Your Data Protection Rights
Under UK data protection law (including the GDPR and the Data Protection Act 2018), you have certain rights regarding your personal data. These rights include:
- The right to access – You have the right to request copies of your personal data.
- The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us at stylera.business@gmail.com. We will respond to your request within one month.
6. Children's Privacy
Stylera.co.uk is intended for users who are 18 years of age or older. While there is nothing on the site that actively blocks users under 18, we do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to remove that information from our servers.
7. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
8. Contact Us
If you have any questions about this Privacy Policy, please contact us by email at stylera.business@gmail.com.